Evaluation

Our two media products are linked because they both are the same campaign with the same ideas. Our two media products were a website, worked on by both me and Ellis, but mainly worked on by Ellis, and two posters worked on and finished by me. We have 3 mock up posters and decided to go with the ones we chose because they looked better and had a better design and lay-out. Our research fulfilled the brief because we chose to renew and protect an under-used local landmark, Jackmans Park. We met the needs of the client by engaging and inspiring our target audience and trying to encourage them to get involved and participate in the renewal.

Our two posters apply appropriate codes and conventions because both our posters have a general colour code through out the individual posters. The posters have a general convention of having a dark back-ground with lighter text. There are 2 main images per poster, showing a contrast between what we could have, and what we do have. On both posters we have the same logo which is made to stand out and innovation and its contact information. Both posters have an individual tagline, one says “its you’re choice, but we need your help, help us save your local parks” and the other is “It’s YOUR children who will play in these parks, its up to you”. Both these posters have text directing it directly to its users and readers. The posters are different because one poster is a general poster for all our target audience, and the other poster is directed at parents with kids and this is because its is easy to get them involved in the campaign as they want the best possible outcome for their children, so says that its their children are the ones who are going to be using these parks. The bad thing about doing a poster is that they have to be put out, they need to be updated often and most people now want to use the internet as much as possible, also no one can give feedback and ideas from a poster, which is why we chose to use a website and posters.

Our website follows very similar conventions but our website is based for our whole target audience and has many ways of getting them involved in the campaign including a form they can fill in and submit, a survey they could fill in and submit for us to find out what they want. We also have a donation option so they can help support the campaign. The website has our logo and slogan as much as possible. Our website has a page for our campaign telling them what we are doing and our ideas and this is easier to do on a website than on a poster and that’s why its better to use a website. The bad thing about using a website is that it needs updating and checking as much as possible. Our website is appropriate to our target audience because it catches attention and is easy and simple, anyone of any age can use it and most people have phones and pcs they can access it on.

We have represented the park as a bad place and someone you don’t want to be, and we have shown what it can be and represented that as something good.

We worked as a team in our project by working together on 6 pages for the website instead of doing 3 each.