Existing community campaigns

This campaign is to save the clapham firestation. The aim of the campaign is to stop the council from getting rid of it due to funding. They had there own facebook page and had the campaign on the front page of sevel news papers as seen in this picture. The target audience of the campaign was absoutly everyone in clapham because getting rid of the firestation would of added 4mins ontop of the emergency call time which could of threatened lifes. The campaign was successful and worked and clapham got to keep there firestation.
This campaign is the Go yellow campaign ran by essex and herts air ambulance. This campaign is to raise money for the air ambulance to keep people safe. The air ambulance is the quickest and most affective way of getting people to a hospital when in critical condition but it cant always be used because of funding costs. The aim of the campaign is to get more money to keep it in use more often. The target audience of the air ambulance is everyone because its a thing everyone might need at one point or another. This campaign has its own website and posters and articles in newspapers.
Some brief analysis of community campaigns - evidence of research into similar products and how they try to achieve their aims.
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