The Website

On our website was designed and made by me and Ellis. The first page was designed and made by me and that is the home page. I also did the blog page and the page called "please do our survey". Ellis did the other 3 pages which are our campaign page, contact innovation and help us at innovation.

Evaluation

Our two media products are linked because they both are the same campaign with the same ideas. Our two media products were a website, worked on by both me and Ellis, but mainly worked on by Ellis, and two posters worked on and finished by me. We have 3 mock up posters and decided to go with the ones we chose because they looked better and had a better design and lay-out. Our research fulfilled the brief because we chose to renew and protect an under-used local landmark, Jackmans Park. We met the needs of the client by engaging and inspiring our target audience and trying to encourage them to get involved and participate in the renewal.

Our two posters apply appropriate codes and conventions because both our posters have a general colour code through out the individual posters. The posters have a general convention of having a dark back-ground with lighter text. There are 2 main images per poster, showing a contrast between what we could have, and what we do have. On both posters we have the same logo which is made to stand out and innovation and its contact information. Both posters have an individual tagline, one says “its you’re choice, but we need your help, help us save your local parks” and the other is “It’s YOUR children who will play in these parks, its up to you”. Both these posters have text directing it directly to its users and readers. The posters are different because one poster is a general poster for all our target audience, and the other poster is directed at parents with kids and this is because its is easy to get them involved in the campaign as they want the best possible outcome for their children, so says that its their children are the ones who are going to be using these parks. The bad thing about doing a poster is that they have to be put out, they need to be updated often and most people now want to use the internet as much as possible, also no one can give feedback and ideas from a poster, which is why we chose to use a website and posters.

Our website follows very similar conventions but our website is based for our whole target audience and has many ways of getting them involved in the campaign including a form they can fill in and submit, a survey they could fill in and submit for us to find out what they want. We also have a donation option so they can help support the campaign. The website has our logo and slogan as much as possible. Our website has a page for our campaign telling them what we are doing and our ideas and this is easier to do on a website than on a poster and that’s why its better to use a website. The bad thing about using a website is that it needs updating and checking as much as possible. Our website is appropriate to our target audience because it catches attention and is easy and simple, anyone of any age can use it and most people have phones and pcs they can access it on.

We have represented the park as a bad place and someone you don’t want to be, and we have shown what it can be and represented that as something good.

We worked as a team in our project by working together on 6 pages for the website instead of doing 3 each.

Target Audience

Our original target audience was too aim at everyone in the community. We decided this was too broad and would be difficult to do, so we decided to aim our target audience at young teens to young adults and parents with children aged 6-12. This is because we decided these would be the people who would most likely use the parks and sporting equipment if it was put there.

Our Group

My group was me and Ellis. We decided to work together in this group as we knew we would work well together as we do not mess around together and wont sit talking all lesson. We also worked well together because we both had access to work out of lessons and both did this.

FINISHED WEBSITE

This is our finished website- http://innovationhetfordshire.weebly.com/

FINISHED POSTERS

This is my first finished poster. It uses both our logo and slogan, and contact details.

There has not been a lot that has been changed since the last update apart from the pictures.

OUR PROGRESS

Our website is pretty much done now with our own photos and finished text pieces. Our posters are almost done with us just needing to put our own pictures in them. 

Our website was the first thing we started and have been working on for a while. It has many pages with all the information needed. It shows where the park is we are working to save and it has a survey for anyone to do.

Our survey

Our survey is a simple survey to quickly find out our main target audience and what they want. In our survey we have 3 questions, what they want and have an option between or to tick more than one:

skatepark

football pitch

park

cricket pitch

then we asked for there age, this gives us an idea of our target audience and how old they are, and then we asked if they have kids, this is because our target audience does and could consist of adults with children. This is because adults want a better place for there children to grow up and play.

Our website

we have made a website so we can tell the public what we are doing and we have included tabs on the website which allows the public to tell us if they want there park regenerated. we also have involved a survey to see what people all over the country and what they think should be done to regenerated parks and why they get in that state in the first place.there is a contact us tab which allows people to tell us what they think we should include in parks for everyone for example like football goals or basketball courts in this they send us there email and we will reply back and have a look to see if the park needs regenerating.

this is are website URL:http://innovationhetfordshire.weebly.com/how-you-can-help-us-at-innovation.html

Poster mock up 3

This is the second poster mock up. It has the same kind of design as the first poster but has slightly different text. This is because this poster is aimed at parents with children as it has the text 

"Its YOUR children who will play in these parks, its up to you"

we have used this because it is eye catching for parents and has a particular audience where our other poster doesn't.

 

 

Poster mock up 2

This poster is the finished version of our poster mock up. We added a background and edited the logo to match the poster. We now need to get our own pictures and put them in replacement for the pictures on the poster. This is the first of our 2 posters we are designing.

 

 

Posters

This is our first poster design. We have chosen this design because it is very clear and the message we are trying to get across is very clear. there is not alot of text but enough to understand the poster and there is afew pictures with our logo and name. There is also basic contact info at the bottom and this is good because it follows the conventions of a normal poster

 

 

 

 

OUR CAMPAIGN

 

 

OUR CAMPAIGN

 

GROUP NAME: INNOVATION

CAMPAIGN NAME: SAVE HERTS PARKS

SLOGAN: SMALL PLACE, BIG FUTURE

LOGO:

 

 

We chose our group name because it sounded nice and was a link to our campaign. We then chose our campaign name because it was a rhyme scheme and it sounded good and it linked back to our campaign ideas. Our Slogan was created when making our logo and it sounded good. Our logo took us a while to design and was a standered looking logo but we thought we should link what we were doing in the logo, so we used a puzzle to represent us putting the pieces back together to save the parks. The football goal is to represent the sports and the same with the skatepark, the tree is to represnt how we are going to keep the parks healthy and looking nice.



flowchart

 

letter from regeneration

 

From this we will devlop our campaign. We have devlop a more certain target audience and how we will appeal to them.

 



 

Logo and slogan

 

We decided on our name Innovation because its another word for regenration but sounds better.

We used the pictures we used because they are the kind of things we want to do to the park to make it better. The puzzle represents building. We used this to show how we are putting the pieces of the park back together. We used a football goal because often in parks the football goals are old and battered and need replacing, so in the parks we work in we are going to replace them. We used the trees because often the trees in a park are either battered and almost dead, or there not there because they have been killed, putting trees in a park will be good because it will make it look nice and clean. We used a skateboard to represent the skatepark which we are going to upgrade/replace. 

 

We decided on this slogan because its simple but big. It says exacly what it means and isnt long.

 

 

Areas in our school

 

The chickens

 

The chickens were an idea from the school council, the idea was to have lots of chickens that we can weed and get the eggs off to use in our lunch hall. This would save money and is an project for the school council.



The sitting areas in K-block

 

These have been worked on and regenrated so that all pupils have an outside but quiet area to sit if they choose to, theres 2 in K-block and they are often used, furniture has been put in them so that they can be used more easily.

The new block

This new block was designed and made in 2013, its for the 6th form to have there own block to have lessons in. This block is not only for 6th form but was made for them, it has its own pc rooms and replaced the 2 old rooms which were old and not usable.

Community areas in baldock

 

 

 

 

Tesco gardens

 

avenue park





Community centre

 

Library